Burberry Products on Sale
Dec 17, 2011
August 15, 2011
Burberry back in fashion after recording bumper profits May 27 2010 Graeme Evans Luxury goods firm Burberry posted a larger than expected? ¨ o215million profit jump yesterday. It followed the opening of recent stores and the brand digital presence being boosted. Burberry said the earnings haul, that was 23 per cent greater than a year ago and more than the burberry bags on sale o205million expected in the City, was achieved in “very challenging markets”. The organization hailed the success of their sales strategy, which sought to “purify” the Burberry brand. This attempted to close inappropriate wholesale accounts and introduce a pricing policy which ensured products for example rainwear and cashmere scarves were never discounted. Burberry also brought greater clarity for their brand with the labelling of Burberry London as a wear-to-work range and Burberry Brit as casualwear. A larger proportion from the firm marketing spend was shifted online, boosting awareness and the reach from the Burberry brand. They now have greater than a million Facebook followers, while their social media site, artofthetrench.com, has brought more than seven million page views since its launch in November. Investment The company said plans for that current financial year included an increase in capital expenditure to? ¨ o130million from the ? ¨ o70million spent this past year. This will feature between 20 and 30 new stores in areas like the Americas and Asia Pacific, in addition to store refurbishments and purchase of digital commerce. Retail sales rose 19 percent to? ¨ o748.8million around women burberry perfume to March 31, accounting for 58 per cent of total sales, after Burberry opened 21 stores and closed nine. There is double-digit like-for-like sales rise in Asia and europe Pacific, with London stores continuing to benefit from currency movements and more tourism. Investors were encouraged through the report, boosting Burberry shares. Kate Calvert, analyst at Shore Capital, said: “Burberry is definitely an under-exploited logo and a fantastic longterm growth story.” They have significant opportunity to expand geographically in america and emerging markets, as well as to diversify the brand into new product categories. “Burberry back in fashion after recording bumper profits May 27 2010 Graeme Evans Luxury goods firm Burberry posted a larger than expected? ê215million profit jump yesterday . It followed the opening of new stores and also the brand digital presence being boosted. Burberry said the earnings haul, that was 23 percent greater than last year and more than the? ê205million expected in the City, was achieved in “very challenging markets “. The company hailed the success of their sales strategy, which sought to” purify “the Burberry brand. This set out to close inappropriate wholesale accounts and introduce a pricing policy which ensured products such as rainwear and cashmere scarves were never discounted. Burberry also brought greater clarity for their brand through the labelling of Burberry London as a wear-to-work range and Burberry Brit as casualwear. A larger proportion of the firm marketing spend was shifted online, boosting awareness and the reach from the Burberry brand. They now have greater than a million Facebook followers, while their social media site, artofthetrench.com, has brought Burberry shoes men a lot more than seven million page views since its launch in November. Investment The organization said plans for the current financial year included an increase in capital expenditure to? ê130million in the? ê70million spent this past year. This can feature between 20 and 30 new stores in areas such as the Americas and Asia Pacific, as well as store refurbishments and purchase of digital commerce. Retail sales rose 19 per cent to? ê748.8million around to March 31, accounting for 58 per cent of total sales, after Burberry opened 21 stores and closed nine. There was double-digit like-for-like sales rise in Asia and europe Pacific, with London stores continuing to benefit from currency movements and more tourism. Investors were encouraged through the report, boosting Burberry shares. Kate Calvert, analyst at Shore Capital, said: “Burberry is definitely an under-exploited logo and an incredible longterm growth story. “They have significant chance to expand geographically in the US and emerging markets, as well as to diversify the company into new product categories.”
